A Study of Sustainable Waste Management Using Theory of Planned Behaviour in Traditional Agricultural Markets

The waste management of agricultural commodities in traditional markets need serious attention as they remain because usually pollute the streets and public spaces. This had a detrimental impact on both health market image. By using perspective Theory Planned Behavior (TPB), study was conducted to empirically examine effects attitudes, subjective norms, perceived behavioral control (PBC) intention behavior separating markets. research quantitative design. sampling technique used simple random sampling. A total 210 commodity traders Semarang taken sample this study. data analyzed by Structural Equation Modeling (SEM) with SmartPLS software. results showed that PBC significant increasing waste, which turn would imply waste. findings also report mediating role strengthening TPB constructs behavior. emphasized importance establishing sustainable connection between adoption circular economy make more strategic society economy. Keywords: theory planned behavior, agribusiness, management,